Posts Tagged ‘Retention Systems’

Once You Fill Your School, You Have to Work to Keep It Full

There are easier ways to keep students in your school than joint-locking them in the parking lot.

As I’ve said many times, when you’re starting a new martial art school (or any business) your first priority is building revenue. Cash flow is what runs a business and what keeps it running. Without cash flow your business simply will not grow.

Now, building cash flow is a function of marketing and sales. We market to attract new prospective clients, and then use effective sales tactics to enroll them in our programs. Simple, right?

However, one thing many school owners overlook is retention systems. Retention systems allow you to keep the cash flow that you have, so you aren’t spinning your wheels by taking one step forward and two steps back in growing your school.

I’ve seen this happen many times with new school owners as well as with experienced but under-performing school owners who begin implementing my recommended marketing practices in their business. If they don’t have quality-control and retention systems in place to handle the sudden influx of students, they’ll have a very hard time keeping those students they worked so very hard to get, and that’s a crying shame. Read the rest of this entry »