Posts Tagged ‘Return On Investment’

The Prize is for The Person Who Does Things All the Way

In previous articles I discussed the importance of taking the “marketing base” approach to executing your monthly marketing plan. If we apply Pareto’s principle (the so-called “80/20 Rule”) to our marketing, we can assume that 80% of our results will come from 20% of our effort and activities.

Now, all we have to figure out is where to invest that first 20% of our time, money, and effort.

Fortunately for you, I’ve already done all the trial and error for you. So, you don’t need to waste months on end and thousands of dollars to figure out which marketing methods work best. For the present-day business environment, your highest-ROI (return on investment) marketing activities are: Read the rest of this entry »

One idea that I picked up from my accountant many years ago was to do an end-of-year review of all my expenditures to see where I was bleeding money. I’ve heard other school owners talk about how they do this every year sometime over the holidays so they keep their costs down and profits up. I must agree that it’s a worthwhile use of a few days time in order to cut costs by one percent to as much as ten percent or more.

Assessing Where Your Budget “Leaks” Are, And Filling The Holes

Let’s look at a few areas where you can potentially Read the rest of this entry »