Posts Tagged ‘Salesperson’
Author: Summer Programs For Adults
Can you sell summer programs to adults? Sure you can!
Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.
In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.
Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.
Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!
Marketing Plan for the Months of May – June 2010 Read the rest of this entry »
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Marketing Plan For the Months of March and April, 2010: Seasonal Promotion – Easter
1. Print Ads: Keep placing your ads wherever they are working, and pull them from any publication that fails to pull leads.
And just because no one signed up that called last month, it doesn’t mean you should pull the ad! All it means is that you need to work on your phone and enrollment skills.
Remember, you are going to enroll about half your leads if you’re an expert salesperson, about 25% if you aren’t. So, base your ROI (return on investment) on your average numbers, and if you got enough calls to cover the cost of the ad the same month (from initial payments on new members) then keep running the ad. Read the rest of this entry »
Capitalizing on Seasonal Trends…
This month’s ad is a unique take on the typical after New Year fitness ads you usually see. The idea is to do a seasonal tie-in, while still capitalizing on the public’s current seasonal interest in health and fitness.
We suggest you use in print ads, fliers, take ones, and get it blown up to hang in your front window…
"Small Dojo Big Profits" way!
