Share Marketing Summer Programs Although it’s a commonly accepted fact in the martial arts industry that schools often experience a slump in business during the summer months, let me make one point clear to you: Slumps are for school owners who don’t plan ahead. This is something I wised up to early on in my [...]
Share Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near [...]
Share ”Many a small thing has been made large by the right kind of advertising.” – Mark Twain (1835 – 1910) Marketing is the Lifeblood of Your Studio How important is marketing for your success? Without any reservations, I can tell you that it’s the lifeblood of your business. As I emphasize in the manual, [...]
Share Every week or so I get an email from someone who is starting a school and wants the low-down on how to do it right. It’s a pretty tall order to sum it all up in an email, which is why I wrote a book about it. However, there are a few things I’d [...]