Posts Tagged ‘School Promotion’

First, if you haven’t read the manual yet, then read the following article before you start implementing this marketing plan.

“Marketing Basics for Martial Arts School Owners”

What follows is a marketing plan I wrote for July, but it will give you a good idea of how to write your own 5 x 15 plans throughout the year.

Once you read it, it should be painfully obvious that you don’t need a billing or consulting company to do this for you. You can easily come up with a workable, effective marketing plan that is customized to your needs, just by setting aside 30 minutes once a month to do so.

5 x 15 Marketing Plan: July, 20__: Read the rest of this entry »

Unrealistic Expectations…

I often receive emails or field messages on the forums asking me how long it takes to grow a martial arts school to “x” number of students.

In addition, I sometimes receive similar messages from new and would-be school owners who are ready to quit because they think their school isn’t growing fast enough…

Sadly, this is an all-too-common occurrence which I blame in part on the mainstream industry magazines, who are more than willing to print story after story about Master XYZ’s overnight martial arts school successes.

Unfortunately, this sort of irresponsible journalism creates unrealistic expectations in the minds of those who are unfamiliar with the way business growth typically works in the real world.

Reality Versus Confabulation

Certainly, such wild stories sell consulting packages… but what you’re not reading in those articles is how Master XYZ already had a substantial business in place in a neighboring community, or how they had an extensive marketing budget and experience in martial arts school promotion to help them get off the ground fast. Granted, I’ve personally coached school owners and showed them how to enroll large amounts of students in a relatively short period of time. But, they were, Read the rest of this entry »