Posts Tagged ‘setting your prices’

Scholarships

If you’re like me, you started teaching in order to help people, not to become the Donald Trump or Bill Gates of the martial arts industry. Because of this, even after I got some common sense on the realities of what I needed to charge to feed my family and keep my school open, I still wanted to be able to reach under-privileged kids and lower-income adults with my services. Read the rest of this entry »

Pricing Strategy #1: Applying the Law of Supply and Demand

You should be aware that when a service is not a commodity (easily copied and mass-produced), it is naturally in higher demand and worth more. Our services are unique because very few people make it to black belt and even fewer decide to teach. Read the rest of this entry »

One of the most common questions I receive from instructors, and the one that seems to cause most new instructors to have sleepless nights is, “How much should I charge?” This seemingly harmless question somehow ends up becoming an area of confusion and frustration for new instructors and seasoned studio owners alike. Mostly, the reasons for this boil down to the following reasons: * Many instructors place too little value on what they have to offer * And even those instructors who feel they are Read the rest of this entry »