Posts Tagged ‘Shape’
Author: Summer Programs For Adults
Can you sell summer programs to adults? Sure you can!
Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.
In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.
Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.
Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!
Marketing Plan for the Months of May – June 2010 Read the rest of this entry »
Posted in 
How To Increase Your Martial Arts Enrollments in 2010
Everyone wants more martial arts students in 2010. Here's how to get them.
- Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »
Join the forum discussion on this post
Last month I wrote to you about planning your classes out for the new year ahead of time. This will ensure your classes are exciting, that you have less work and stress next year, and that you have more time to focus on enjoying teaching. In short, planning out your entire year’s worth of lesson plans ahead of time will make you more effective as a teacher. Planning for your marketing in the new year is no different, and in fact I’d say it takes an even higher priority than planning your classes. Why? It’s putting the horse before the cart… no students – no classes! So, let’s look at how you can plan your marketing cycle out for the year, based around the marketing approach that I teach all my coaching clients to use to build their enrollments rapidly.
Planning The Cycle…
Remember last month when I explained how to break your curriculum up by year, quarter, and month? We’re going to do roughly the same thing with our marketing plan, but we need to take other factors into consideration – namely:
- Seasonal swings in inquiries and enrollments -
- Seasonal “windows of opportunity” for certain markets and age groups -
- Seasonal and holiday promotions -
Now, let’s just take the first quarter of the year… we obviously have the New Year holiday to kick things off… the opportunity here is to attract adults who are looking to lose weight and get in Read the rest of this entry »
Join the forum discussion on this post
For many martial arts instructors, teaching children is just not something that they care to do. For whatever reason, they would prefer to spend their time teaching adults, and would rather avoid opening their classes to kids.
Well, despite what you may have been told, making a living running an “all-adult” martial arts school is very do-able; in fact, I know of one martial arts studio in a small town near me that has over 300 adult students.
Another long-time school owner I know decided that he enjoyed teaching adults more than kids, even though his main market had been children for 15 years. So, he developed a marketing approach that was geared specifically for adults, and went from less than ten adults to nearly 40 adult students in a few months time.
His style? Traditional tae kwon do. I think that proves you don’t have to teach MMA or military hand-to-hand to attract adults; you just have to know how to find the adults that want what you teach.
But how are you going to attract that type of adult into your classes? By offering them what they want!
Generally speaking, adults enter martial arts classes for two main reasons:
1. To lose weight and get in shape
2. And to learn realistic self-defense skills
The key is in attracting adults who have disposable income and the time to devote to martial arts training. The schools I mentioned have been very successful in this because their ads focus on giving adults what they want.
As you might guess, in order to attract the adult market you have to get the word out that your classes can provide those benefits.
Here’s a “mini-course” in marketing that explains exactly how to attract adult students to your classes: Read the rest of this entry »
"Small Dojo Big Profits" way!
