Posts Tagged ‘Signage’

Choosing a Location for a Martial Arts Studio, Demystified

I’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense.

However, in my experience (and from what I’ve gleaned from other experienced school owners), there are several qualities to consider when choosing a location that will greatly increase the chances of a martial art school’s success.

Ignoring these “location factors” could spell disaster for your school, while finding a location that meets each quality on the following list could easily make the difference between failure and success for your new school.

So, what are the factors you should consider when choosing a location?

The ideal location for a martial art school should include the following: Read the rest of this entry »

The only thing that’s worse than having ineffective signage, is not having any signage for your business at all… but only by a narrow margin. At least if you don’t have any signage, you didn’t have to pay for it, right? But, in all seriousness, it just makes no sense to pay for a poorly designed sign for your business. Recently, I’ve had several of our Platinum site members send me banner sign designs for review. In each case the banners were laid out in such a way that they wouldn’t be effective for the intended use. However, it only took a few quick fixes to get the signs laid out properly, Read the rest of this entry »