Posts Tagged ‘Slump’

Marketing Summer Programs

Although it’s a commonly accepted fact in the martial arts industry that schools often experience a slump in business during the summer months, let me make one point clear to you:

Slumps are for school owners who don’t plan ahead.

This is something I wised up to early on in my career of starting and running martial arts schools. Whether we’re talking summer slumps, holiday dry spells, or spring break blues… if you plan ahead you’ll often find hidden opportunities that you never knew existed. Read the rest of this entry »

This morning, I read an article about a struggling martial arts school owner. This article appeared in a daily business newsletter I subscribe to, and was written by a man who I hold in great esteem, both for his accomplishments in the world of business, and for his generosity in sharing his experience and wisdom with others.

Here’s the gist of the article: A top-tier martial artist starts a school and meets with a high level of initial success. But, for some reason he hits a slump, his numbers dwindle, and the poor guy is just breaking even, and taking on odd gigs to pay his bills.

Now, he’s looking at closing his school, skipping out on his lease, and screwing up his credit. But never fear… the school owner has devised a plan (one that passed the author’s scrutiny) to make his school profitable again.

And that’s when I got upset…
Read the rest of this entry »