Posts Tagged ‘Small Business Owner’

Using Testimonials in Your Martial Arts Marketing

Using testimonials correctly in your martial arts marketing can greatly increase your enrollments and income.

There are many ways to market your school, and providing potential clients and customers with testimonials is one of the best ways to super-charge your martial arts marketing.

The power of testimonials should never be underestimated. In this day and age, consumers will only purchase products or pay for services they trust; typically, this means that product or service has been referred to them by people they know.

Since this is something that the small business owner has no control over, he has to do the next best thing… which is to get testimonials from his past clients.

Benefits of Using Testimonials

There are many benefits to collecting and using testimonials in your marketing:
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Simple Steps You Should Take To Protect Yourself

Here’s one of the main reasons that you should hire a good attorney to assist you with starting your business. Being a business owner makes you a prime target for a lawsuit, especially in our industry.

You absolutely must take measures to protect your assets by limiting your personal liability in case you are sued. Simply filing a “Doing Business As” certificate with the county or state you are operating in will not be sufficient to protect your personal assets if you are sued in a court of law.

However, there are some very simple steps you can take to help limit your liability as a small business owner. Here are a few simple tips for reducing your liability in your martial arts school. Read the rest of this entry »