Posts Tagged ‘Small Business’

“Work” – The Dirty Word in Martial Arts Marketing

Work.

It’s that dirty little four-letter word associated with martial arts marketing in all its varied forms. There’s no avoiding it, and no denying it.

Marketing your studio takes work.

Yet, without marketing you’re dead in the water. Just as a fisherman can’t catch fish without casting a net or line, you can’t expect to get leads and clients without doing any marketing.

And, just because it takes time and effort to market your school, that doesn’t give you an excuse to ignore or avoid it. In fact, if anything it should be the first thing you knock out every day, since it’s often the most time-intensive activity each day.

Why I Look Forward To Doing My Marketing

Yes, I actually look forward to doing the marketing for my martial arts business. Why? Because I’ve invested enough time and effort into it that I’m good at it, and because of that I know there’s a reward at the end of every successful campaign I invest my time and effort into.

Notice, I didn’t say, “Invest money into.” That’s because with today’s technology, it actually costs very little to market a small business… if you know what you’re doing.

Yet, I have coaching clients who are anything but marketing geniuses who are successfully using technologies like blogging, social media, and email to market their schools and studios – and to great effect.

In fact, if you check out the MASAI site updates that appear later in this article, you’ll find out how to market your school for around $60 a month. Seriously. Read the rest of this entry »

Martial Arts Business Success Step #1 – Get Your Marketing And Lead Generation Down Pat

Follow my steps to martial arts business success and you'll soon become a martial arts business "master".

Until a student walks in the door and you collect a check, you aren’t in business.

You can get business cards printed up, tell everyone you’re starting a martial art school, and even sign a lease on a building, but not one of those things really mark the transition from “wannabe” to bona fide school owner.

The only thing that does is getting paid – that’s it. And, you cannot and will not get paid without marketing your school and services effectively. Period.

I can’t tell you how many times I’ve counseled struggling school owners who gave little if any consideration to marketing when launching their school. And by the same token, I’ve also counseled school owners who wasted considerable time, effort, and resources on highly ineffective and grossly inefficient marketing methods.

If you want to launch and run a successful school, start with becoming an expert marketer. This article will teach you the fundamentals of marketing and lead generation, which marketing and advertising methods are best suited to small businesses, and how to best implement those methods for the greatest effect. Read the rest of this entry »

A Few Notes About These Documents:

1. Design Quality - Most of these documents were created internally in my school. They have not been designed by our graphic design professionals and are intended to be used as templates for your own documents or to provide you with ideas for creating your own marketing and promotional materials. If you are looking for our professionally designed marketing materials, please visit our Member Ads and Marketing download page.
2. Legal Disclaimer - In addition, none of the legal documents included here have been reviewed by an attorney. You should hire a qualified attorney from your area to review these documents before you use Read the rest of this entry »