Posts Tagged ‘Spam Filter’

Understanding Lead Capture and Autoresponders for Online Marketing of Your Martial Art School

Martial arts marketing using autoresponders, email, and lead capture is easy when you understand how to use technology to get the most from your marketing. But what exactly is an autoresponder? And what is lead capture? For those of you who are new to online marketing for local businesses, “lead capture” refers to using an online form that provides an incentive for site visitors to subscribe to your newsletter or email list. And, an autoresponder is an automated service that uses a web-based software program to automatically send out follow-up messages to your captured leads (your email list). In addition to capturing leads and following up automatically, most paid email autoresponder services allow you to efficiently manage your contact lists and send out newsletters (called “broadcasts”) to your list with just a few clicks of the mouse. This is a useful and valuable feature that by itself makes paying $20 0r $30 a month for an autoresponder worthwhile.

Why Use Paid Services Instead of “Free” Solutions?

As I’ve often said, “free” isn’t free if it Read the rest of this entry »