Posts Tagged ‘Spring Break’

Marketing Summer Programs

Although it’s a commonly accepted fact in the martial arts industry that schools often experience a slump in business during the summer months, let me make one point clear to you:

Slumps are for school owners who don’t plan ahead.

This is something I wised up to early on in my career of starting and running martial arts schools. Whether we’re talking summer slumps, holiday dry spells, or spring break blues… if you plan ahead you’ll often find hidden opportunities that you never knew existed. Read the rest of this entry »

Starting and Running A Summer Camp: My Own Experience

The first summer camp I ever ran was back around 2000, the summer after I got married. Oh, I had done some piddly little day camps and a Spring Break or Christmas Break camp or two, but nothing on the scale of what we were about to attempt. In preparation for this momentous event, we had just flown in to spend four days with a very successful school owner who ran after-school and summer camps at 3 schools in a large city in Florida, and I had seen for myself how successful his camps were. Read the rest of this entry »