Posts Tagged ‘Starters’

Being On Your Game And How It Determines Your Martial Arts Business Success

Game is something a lot of people talk about in many different arenas:

• Professional athletes talk about being “on their game” -
• Guys and ladies who are in the dating scene refer to pickup lines and techniques as “running game” -
• Sales people might say they were “off their game” if they failed to close an important deal -
• Coaches will tell players to “keep their head in the game” to remind them about staying focused -
• And, motivational speakers have even written entire books about how to “master the inner game” -

But really, what does it mean to “be on your game”, and how does that relate to the art and craft of running a successful martial art school?

In my experience, discovering the inner game of business success was a major revelation. For starters, realizing that there even WAS a game made a huge difference in how I approached my business.

And, realizing that I had to keep my head in it and be on my game at all times was (if you’ll pardon the extension of the metaphor), a game changer for me.

Let’s get into this a little deeper so you can understand exactly what I’m referring to and how this affects every aspect of your business.

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Keeping Adult Students Interested Isn’t Easy, But It Is Possible…

How do you keep adults in class? Here are a few ideas...

As hard as it is for some schools to attract adult students, you’d think they’d put more effort into keeping them around.

Even so, adult retention presents a real issue to school owners across the spectrum of styles and markets.

Adults seem to have ten times the distractions of children, and they don’t have parents paying for their lessons who make them go to class twice a week.

Work, family, dating, finishing a degree… these are just a few examples of things that can distract adult students and that may be competing with you for their attention.

So, how do you keep adults attending class?

I don’t have the 110% solution to that issue, but I can offer some helpful suggestions that may help boost your adult retention. Here are a few simple strategies you can use that may help increase your adult enrollment and boost your adult class attendance.
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Never, Ever, Ever Waste An Opportunity To Market Your Programs

Stating the value of your guest pass on the pass is one good way to make sure it doesn't get tossed in the trash.

Do you have separate business cards and guest passes? If so, you’re wasting a perfectly good opportunity to more effectively market your business, every time you pass out your business card.

You see, your business card should be your VIP guest pass… and it should be designed so that the recipient immediately sees the value of what they’ve just been handed.

There are multiple strategies you can use to make sure that…

• Your students are actually proud to hand your guest pass out to their friends and relatives,
• Your VIP passes don’t get thrown in the trash,
• And that the person who receives your guest pass actually contacts your school to redeem it.

Let’s go over these strategies in detail, so you can get the most from your VIP guest pass marketing efforts.

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Current Month’s Marketing Plan

A Few General Notes on Effective Online and Offline Marketing For Martial Arts Schools

It's back-to-school time... do you know where your kids are?

For those of you who weren’t members last month, read the article on Becoming an Expert Marketer so you understand the concepts behind this marketing plan. Pay particular attention to the “Marketing Base” concept, and keep it in mind as you implement this marketing plan.

As a standard goal for your monthly marketing activities, you should be generating at least 25-30 leads a month. If not, you need to first EXPAND your marketing by implementing the marketing plans provided to you on this site each month. And, not just some of it… do all of it. That’s the first step in achieving effective marketing for your school.

Expected Results And Trouble-Shooting Your Marketing… Read the rest of this entry »

Using Fear of Loss to Retain Members

This has to be the simplest retention strategy, ever… and one of the most effective.

It relies on the persuasion principle known as… Read the rest of this entry »