Posts Tagged ‘starting a martial arts school’

Choosing a Location for a Martial Arts Studio, Demystified

martial-art-school-locationI’ll tell you right up front that there aren’t any hard and fast rules for locating a martial arts school… just the guidelines people have come up with through past experience and common sense.

However, in my experience (and from what I’ve gleaned from other experienced school owners), there are several qualities to consider when choosing a location that will greatly increase the chances of a martial art school’s success.

Ignoring these “location factors” could spell disaster for your school, while finding a location that meets each quality on the following list could easily make the difference between failure and success for your new school.

So, what are the factors you should consider when choosing a location?

The ideal location for a martial art school should include the following: Read the rest of this entry »

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How To Increase Your Martial Arts Enrollments in 2010

Everyone wants more martial arts students in 2010. Here's how to get them.

Everyone wants more martial arts students in 2010. Here's how to get them.

2010 is finally here, and it’s time for martial art school owners everywhere to leave 2009 behind and focus on what’s important in the here and now… getting new students! To help you with this, here’s a list of ten things you can do to jump-start your enrollments in 2010:
  1. Make sure your school is in tip-top shape. First impressions are everything. It won’t do any good to get a ton of people in the front door, if the front area of your school looks like a dump. Make sure everything is cleaned, mopped, dusted, and polished at least twice a day, and that all equipment is Read the rest of this entry »

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starting and running a martial arts schoolIf you’d like to understand what starting and running your own martial arts school takes, the following is a good solid overview of the process. Before I get into the steps involved in starting a karate school (or other martial art), I’d like to be frank in telling you that starting any business is hard work… probably harder than any other undertaking you’ve ever attempted in your life. There will be setbacks, disappointments, and hardships along the way, but if you stay positive and focused on your goal, take a proactive stance and seek a solution or workaround whenever you face challenges, and stay the course – the payoff will be tremendous. Okay, enough with the pep talk… let’s get on to discussing what you need to do to start a martial arts school… Planning The very first thing you need to do when you are starting out is to write a martial arts business plan. There are two very good reasons for this: 1. If you are going to seek outside funding, there isn’t a lender in the world that will consider giving a prospective entrepreneur a loan if they don’t have a solid business plan. 2. More importantly, you need to have a clear picture of the steps you will take to successfully launch your martial arts school, from start-up through the first Read the rest of this entry »

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I sincerely hope that by this time next year, you’re kicking back and enjoying the rewards of all your hard work during the previous year. You know, I love Christmastime as much as anyone else, but it’s even better when you are a small studio owner. Why, you may ask? Well, before I opened my studio, I was a nursing student and EMT and had worked in the health care field for some time. Every year without fail, I always managed to pull a shift during Thanksgiving, Christmas, or New Year (or a combination of the three). Read the rest of this entry »

By Tom Callos If you’re gearing up to start a martial arts school –or if you already own one, you’re BUSY, so I’ll make this quick. Here are seven “out of the ordinary” but common-sense suggestions/rules for school owners: 1. Take the High Road Don’t ever, EVER do anything in your business that isn’t on the up-and-up. Don’t talk about your competitors, don’t be evasive about your prices, and don’t stoop to carnival or health club gimmicks to bring in customers. Act with dignity. Sell your benefits. Don’t let any guy in a suit tell you how much money you’re going to Read the rest of this entry »


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