Posts Tagged ‘Step 1’

How to Turn Resolutions Into Enrollments

This month's martial arts marketing ads are available in the member's download area.

The New Year is a great time for adult enrollments if you’re a martial art school owner.

The reason? People are making New Year’s resolutions to lose weight, get in shape, and start a regular exercise plan.

Many of these people have tried the big box gyms, workout DVDs, dieting, and other popular ways to lose weight or get in shape in the past, often with mixed results.

That means many people are open to trying something new. Maybe in the past they got bored, lost interest, or needed someone to help them stay motivated to stick with their program.

And, that’s what makes martial arts training the perfect answer for people who want to stay active by doing an activity that will keep their interest.

Your job is to get that marketing message across to local consumers during the month of January. We’ve designed the ad for this month to be in lock-step with the message that martial arts training offers a great workout that is never dull. That means step #1 of marketing fitness in the New Year has already been done for you.

So what’s step number 2?
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Efficiency, Sanity, And Profitability Go Hand In Hand

Your profitability and sanity rely on how efficiently your school is run. Setting up your school to be low-stress early on is a sure way to maintain both.

Running a martial arts school can easily become a high-stress nightmare for new instructors. At first when you just have a few students, it’s a piece of cake. However, once you start growing beyond a few dozen students the enormity of managing a school can sneak up on you, until one day you wake up and realize, “I have no life outside my school!”

Well, running a high-stress school is a quick path to instructor/owner burnout, and a good way to ruin your business. Stress and fatigue leads to burnout, burnout leads to complacency, and complacency will soon lead to an empty floor.

I’d like to help you avoid all that. Here’s how to avoid burnout by setting your school up to be low maintenance from the very beginning. Read the rest of this entry »

“Building It” Fast Is Simply A Matter Of Following What Works In The Majority Of Successful Martial Art Schools…

Want to grow your school? Follow a proven plan.

Starting a martial art school is tough – and growing a martial art school is even tougher.

That’s why I spent a lot of time in my first school analyzing my operations and comparing them to what successful school owners did. I traveled and spent time with them, observing first-hand what they were doing to grow their schools.

From those observations, I compared what successful instructors were doing, and settled on the activities that were most common among the schools I observed…

It’s not like I kept a bunch of data tables and graphs; it was nothing so complicated as all that. Basically, if I saw a lot of successful instructors doing something, I figured it was important and made note of it.

Then, I made sure I was doing those exact same tasks and activities in my own school on a daily, weekly, and monthly basis.

Now after 15 years of doing this, I’m able to boil down the key elements to martial arts business success into a very simple formula and very thorough checklists, ensuring that I’m hitting on all eight cylinders in my martial art school operations.

This month, I’ve decided to share that formula and most of those checklist items with you in the remainder of this article. Want to hit 100 martial arts students fast, and then continue that growth? Read the rest of this entry »

It’s the first part of the year, and now is the time to get organized. While you might think “getting organized” is about as exciting as watching your aunt Ethel rearrange her spoon collection, I’m here to tell you that: Disorganization will DEFINITELY cause your school to under perform… And in extreme cases, even to fail. Let me ask you this:

• Do you find yourself working harder than ever, but yet you feel as though you are hitting the same brick wall, every single month?

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