Posts Tagged ‘Studen’

Knowing and Doing the Basics is the Key to Martial Arts Business Success

Do you have your basics down? Not your martial arts basics, but your business basics. Find out by reading this article.

Do you have your martial arts business basics down?

You know – those top priority concepts, skills, and tasks that are essential to running a successful martial art school?

Maybe you haven’t given much thought to what those are… but if you’ve read Small Dojo Big Profits, you know about the 80/20 rule (Pareto’s Principle).

Pareto believed that eighty percent of your results come from just twenty percent of your efforts, and I’ve found this to be true in my own businesses.

That’s why it’s so important to know what those “20% activities” are. Once you do, you can focus in on those activities, and cut out most of the extraneous stuff. By doing so, not only will you become more productive, but you’ll also have more time away from your school.

So, let’s examine the “basic foundation” of running a successful martial arts school, and then we can look at which daily tasks and goals we need to focus on to leverage our workday and maximize our effectiveness.
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As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or whatever… However, the fact remains that: 1. You get what you pay for. 2. Value is always related to perception – therefore, the perceived value of a product determines what a person will be willing to pay. Read the rest of this entry »