Posts Tagged ‘Student Retention’

Remember those old football cheers?

“We – are – fired up, yes we are fired up!”

Nope, I never belonged to my high school cheer-leading squad, but I remember those cheers (and cheerleaders) well. Ever wonder what makes a person get out in the cold weather and freeze their tail ends off just to watch a bunch of people chase a pigskin up and down a field?

Figure it out yet? If you’re a football fan, you know why – it’s the emotional high you get while you’re watching your favorite team play their hearts out on the field.

Now, let’s take that lesson indoors to the dojo floor, and apply it to our students… Read the rest of this entry »

Although most of the martial arts school owners and instructors I have coached don’t want to have a huge mega-studio, many of us would like to earn a comfortable living teaching between 150 and 200 students. While for some that may seem like an easy goal, for many others reaching 150 students seems near impossible.

The biggest hurdle to most school owners in hitting their enrollment goals is that they tend to look at different aspects of their business in isolated terms. Over here we have “curriculum”, here we have “advertising”, here we have “retention”, here is “billing”, then there’s “scheduling”, “pricing”, etc.

The problem with this is that it leads to a skewed sort of thinking – that is to say, you start to think that one part of your operations won’t affect the whole. And that can be hazardous to achieving your goal of having a small, profitable studio.

Let me explain… Read the rest of this entry »

Solomon Brenner is a martial arts school owner, and is the author of Black Belt Parenting. He has developed a unique and effective system that teaches parents how to continue the lessons their children learn in the dojo at home. We feel it is a good resource to use in your school for student retention and thought we’d share a few excerpts for your perusal.

Challenging Your Child to Success

Parents have the job of challenging their children. Unlike criticizing them when they make a mistake, challenging them will help motivate them to improve and will introduce them to the concept of “cause and effect.” When the bedroom is clean (cause), there’s time for an extra hour of TV (effect). When a child misbehaves, the effect should be a learned lesson, not a prolonged punishment.
Read the rest of this entry »

Scheduling your classes and programs correctly for your martial arts business can mean the difference between having full classes and having an empty studio floor.

Here are some tips for creating a schedule that will help you deal with overflow and keep your students happy: Read the rest of this entry »