Posts Tagged ‘success’
Author: Knowing and Doing the Basics is the Key to Martial Arts Business Success
Do you have your basics down? Not your martial arts basics, but your business basics. Find out by reading this article.
Do you have your martial arts business basics down?
You know – those top priority concepts, skills, and tasks that are essential to running a successful martial art school?
Maybe you haven’t given much thought to what those are… but if you’ve read Small Dojo Big Profits, you know about the 80/20 rule (Pareto’s Principle).
Pareto believed that eighty percent of your results come from just twenty percent of your efforts, and I’ve found this to be true in my own businesses.
That’s why it’s so important to know what those “20% activities” are. Once you do, you can focus in on those activities, and cut out most of the extraneous stuff. By doing so, not only will you become more productive, but you’ll also have more time away from your school.
So, let’s examine the “basic foundation” of running a successful martial arts school, and then we can look at which daily tasks and goals we need to focus on to leverage our workday and maximize our effectiveness.
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Do Your Enrollment Numbers Look This Good?
I don't promise you that money will fall from the sky when you join MASAI... but you will discover how to get (and keep) new students.
There’s No Need To Be Afraid Of “FREE”
Let me ask you a question…
What have you given away for free lately?
Now, I’m not talking about giving away a bunch of free lessons – that’s not very wise, and if done too much it’ll cheapen the value of your service in the prospects eyes.
Think about it, you don’t see doctors giving away free surgeries, or attorneys advertising “First Case in Court Free!”
However, there are times when you can give away something for free and have it work in your favor. The trick is finding ways to do this while meeting two very important criteria:
- First, the free offer must perform the function of enticing the prospect to give up something valuable – either their contact information, their commitment, or their time -
- Second, the free offer must NOT be constructed in such a way that you are giving away too much value and thereby reducing the perceived value of your services (and I’ll explain how to determine whether this is so – read carefully because this is important!)
Meeting these two criteria is crucial to your free offer’s success. Fail to meet either one and you’ll end up on the losing end of the deal, every single time.
So, how do you do this? Here’s how… Read the rest of this entry »
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system
Good Martial Art School Management Systems Lead To Success
When you’re first starting a school, implementing a systems-based process for everything you do will likely be the last thing on your mind. However, if you start off from the beginning documenting every process in your school, writing each one down in a step-by-step manner in the simplest words possible, you’ll be well on your way to having a systems-driven school. Why is this so important? Because systems are what will make your school run smoothly, efficiently, and with as little effort as possible. Standardized and documented systems are what will allow you to train good staff, and use them to replace you when you want to take time away from work. Also, having systems in place will allow you to hone in on areas where your school is under-performing. You can then revise and improve your systems to fine-tune your processes until you have them down to the simplest and most-effective steps… the ones that are necessary for achieving the intended goal. Now, if you’ve purchased my materials (Small Dojo Big Profits, the Phone-to-Enrollment sales system, etc.) you’ll already be well on your way to having systems to follow in your school. However, it’s extremely important that you write your own systems down yourself. Read the rest of this entry »
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As a martial arts school owner, you need to recognize the relationship between price and value. I feel that it’s important to share this with you because when you raise your rates, you can rest assured that there will be some people who will say that you are “too high” or “too expensive” or whatever… However, the fact remains that: 1. You get what you pay for. 2. Value is always related to perception – therefore, the perceived value of a product determines what a person will be willing to pay. Read the rest of this entry »
The following are some simple, straightforward teaching tips I hand out to all my instructors and assistants when they begin helping out in class: Read the rest of this entry »
"Small Dojo Big Profits" way!
