Posts Tagged ‘Summer Day Camps’

Marketing Summer Programs

Although it’s a commonly accepted fact in the martial arts industry that schools often experience a slump in business during the summer months, let me make one point clear to you:

Slumps are for school owners who don’t plan ahead.

This is something I wised up to early on in my career of starting and running martial arts schools. Whether we’re talking summer slumps, holiday dry spells, or spring break blues… if you plan ahead you’ll often find hidden opportunities that you never knew existed. Read the rest of this entry »

Traditionally, summer has been one of the most difficult times of year for most martial arts schools. Thankfully, however, savvy studio owners have developed new ways to actually generate more income over the summer months than they do during the other months of the year.

Testimonial: “This is awsome. I can’t put it down. I have read many articles and books on MA school ops and they mostly say the same thing, “BIGGER IS BETTER”. But you have opened my eyes to new ideas. Great book!” Pete DeCarlo Pennsylvania, USA

How, you ask? For those of you who don’t mind teaching kids, the answer is “Summer Camps.” Now, I’ve heard from a lot of instructors before that they don’t want to teach kids. All I can say to that is, before you opened your school Read the rest of this entry »