Posts Tagged ‘Three Ways’
Author: How to Increase Your Business Dramatically Without Increasing Your Overhead
In Jay Abraham’s excellent book, Getting Everything You Can Out of All You’ve Got, Mr. Abraham claims that there are only three ways you can increase your business:
- By increasing your number of clients -
- By increasing the average size of the sale per client -
- By increasing the number of times clients return and buy again.
So, let’s take a look at Mr. Abraham’s observation above, and see how exactly we can apply that to the business of teaching martial arts. Read the rest of this entry »
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Black Belt Club, Shmack Belt Club…
A lot of people in the industry make a big deal out of Black Belt Club upgrades – in fact, some business systems that are being taught revolve around upgrading students to BBC after only a few weeks.
To me, this is like the old illegal “bait-and-switch” sales tactic, where a business advertises a product or service at an extremely low price to get people in their store and then tells the customer they are sold out (or gives some other excuse) and offers to sell them a similar product at the regular price. Shame on those schools that line their pockets by upgrading all their students to a BBC program right off the bat!
Because of the widespread use of these types of tactics, I suggest you find other names to use for your upgraded memberships. For example, I recently spent some time with an Israeli martial arts instructor, and suggested he call his upgraded memberships “Krav Club.”
You could also use the terms “regular” membership, then “Gold” and “Platinum” level for the elite/upgraded programs you offer. The possibilities are endless; the object is to choose a name that is unique and that separates your elite memberships from your typical run-of-the-mill martial arts school.
Okay, enough with the soapbox lecture. Here’s what I recommend you do to make your BBC something your school can be proud of -
Benefits – What Your Elite Program Will Provide
It’s common sense – if you’re charging more, you need to offer more. Typically, you’ll want to offer the students in your upgraded programs something you don’t offer in your basic programs.
You can do this in one of three ways: Read the rest of this entry »
"Small Dojo Big Profits" way!
