Posts Tagged ‘Trial Error’

Why It’s Not Always Good Idea To Try To Build A Better Mousetrap

One thing I’ve observed since I started offering business coaching to martial art school owners is that we have a tendency to want to do our own thing.

Take for example the numerous styles and systems that exist today. There are as many styles and systems as there are instructors who believe they have something unique to offer. As one of my students once put it, “It seems like every instructor reaches a certain level, then they want to create their own system.”

In similar fashion, I’ve observed that martial arts instructors seem to want to create their own systems for starting and running their businesses as well…

Creating a unique expression that bears the mark of one’s individual personality and preferences is fine in the context of artistic expression. But in the context of running a martial art school, this often has disastrous results.

Mastery In Martial Arts Does Not Translate Into Martial Arts Business Mastery…

Think about it… by the time an instructor decides to codify their unique expression of a martial art style or system, they typically have decades of martial arts experience, study, and training under their belt. Thus, their unique approach is based on decades of trial, error, and experimentation. Read the rest of this entry »

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Chances Are It’s What You’re Not Doing That’s Hurting Your Business…

Let me start this article by stating up front – the following may sound like one big long pitch for my stuff, but hear me out. I’ve advised hundreds of martial arts instructors over the last seven years, and indirectly helped thousands more via my newsletter, websites, blogs, and instructional materials. In that time, I’ve come to identify certain traits successful martial art school owners seem to all share, as well as traits that unsuccessful instructors share (or lack) as well. Read the rest of this entry »