Posts Tagged ‘Upcoming Events’

How To Build Your Email List And Use It To Grow Your Martial Art School…

This is what most people see when they open their inbox. Follow the tips in this article to make sure your emails get opened.

The fact is, even though email has been around virtually since the beginning of the internet, most business owners overlook it as a powerful and nearly free marketing tool.

And today with all the “shinier objects” online (like social media marketing for instance) many business owners discount or overlook the power of having a solid email list for their business.

This is a HUGE mistake! Email marketing remains one of the best, if not the best, marketing weapons to have in your marketing quiver. Think about it – except for the cost of your email newsletter and lead capture software, it is absolutely 100% free to send a promotional email out to your list.

And, you can do it as often as you like, typically in just a few minutes for a single promotional email (as long as it takes to type a few paragraphs and hit “send”).

But, there’s email marketing and then there’s really good email marketing… and knowing a few simple tricks and secrets can make all the difference in the world in how effective your email marketing is for your school.

So, let’s go over a few tips and tricks that will improve your optins (leads) and response rate (how many people respond to your emails).

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If You Schedule It Without Promoting It, They Probably Won’t Come

Most intelligent and thinking school owners know that the more services they offer their clients, the more opportunities it creates to increase their school’s income.

Think about it… your students are going to spend money on “extras” each month, anyway. They may as well be spending that money at your school.

The thing is, it can be quite frustrating to plan, schedule, and host a special event, only to have a poor turnout. And, it’s even worse when you lose money. However, there’s a simple way to make certain every special event you host makes a profit… Read the rest of this entry »