Posts Tagged ‘Vip Card’

Never, Ever, Ever Waste An Opportunity To Market Your Programs

Stating the value of your guest pass on the pass is one good way to make sure it doesn't get tossed in the trash.

Do you have separate business cards and guest passes? If so, you’re wasting a perfectly good opportunity to more effectively market your business, every time you pass out your business card.

You see, your business card should be your VIP guest pass… and it should be designed so that the recipient immediately sees the value of what they’ve just been handed.

There are multiple strategies you can use to make sure that…

• Your students are actually proud to hand your guest pass out to their friends and relatives,
• Your VIP passes don’t get thrown in the trash,
• And that the person who receives your guest pass actually contacts your school to redeem it.

Let’s go over these strategies in detail, so you can get the most from your VIP guest pass marketing efforts.

Read the rest of this entry »

After operating various martial arts schools and programs for over fifteen years, one thing that I have learned is that my students are my best advertisement.

What I mean to say by that is, I get more people that call or stop by to join classes who say they heard about us from “a friend” than I generally get from paid advertisements.

That tells me that my students say positive things about the school (which really makes me happy). And, if you are offering a quality program and treating your students right, you’ll likely get quite a bit of new students from referrals as well.

In fact, referrals can end up being your number one source of new students. And once you start getting them, you don’t want them to stop!

So, in order to encourage referrals, it’s a very good idea to offer a referral incentive program in your studio. We’ve used one for years that has worked very well for us.

Here’s how it works: Read the rest of this entry »