Posts Tagged ‘Yard Signs’

Summer Programs For Adults

Can you sell summer programs to adults? Sure you can!

Any seasonal change or event can be a reason for adults to be open to new experiences and activities, and summer is no exception. Although many parents may find they are busier during summer since their children are out of school, don’t let that keep you from marketing your programs to adults as well.

In my experience, interest in my adult programs actually tends to increase as summer draws near. This is in part due to adults wanting to get in better shape for summer.

Remember, you should also co-advertise your kid’s classes in a starburst in the corner of this month’s ad. Speak with your ad exec at your local paper, or your printer about modifying the ad with this sort of custom information.

Current Month’s Marketing Plan: Adult Summer Martial Arts Classes!

Marketing Plan for the Months of May – June 2010 Read the rest of this entry »

Capitalizing on Seasonal Trends…

This month’s ad is a unique take on the typical after New Year fitness ads you usually see. The idea is to do a seasonal tie-in, while still capitalizing on the public’s current seasonal interest in health and fitness.

We suggest you use in print ads, fliers, take ones, and get it blown up to hang in your front window…

Read the rest of this entry »

One of the hardest things about starting a new studio is finding ways to market before you are making any profit. It’s a real catch-22; you know you need to market to attract students, but you don’t have much money to spend to do it. So what do you do?

Actually, there are a number of low-cost and moderate-cost methods you can use to attract new students. The first thing I would suggest is to Read the rest of this entry »